The New Zealand Best Design Awards are the national awards programme for all things design. We were tasked with developing the creative for the 2016 campaign, the first south island based studio to do so in over 13 years.
We based the campaign around celebration, hand-making several different coloured piñatas referencing the different tiers of awards. We took the piñatas into the studio and capturing a series of different images as well as a promotional video.
The idea was brought to life on the night with a massive two metre tall piñata hanging above the attendees.