The Cancer Society Ball is prominent fund-raising night on the Christchurch calendar. With attendance waning and less and less donations coming in, we were tasked to work alongside event managers Brown Bread to rebrand and reimagine the evening with a new brand and social campaign.
Our creative was centred around a circular device, meaning each year we could change out and create different interpretations linking to the current years theme. For the 2018 season we used neon to visualise the idea of hope and illumination, making and photographing a physical artwork as the centrepiece of the brand story. The artwork itself was auctioned off on the night as a bespoke one-off art piece. Each year that we were involved, the ball constantly raised record breaking amounts. 2018 saw the best year to date, raising over $120,000.